Studio: Red Consultancy
Designers: Kirsten McKeown, Nadia Farronato
Writer: Tom Davis
Creative Strategy: Adrian Edwards
My Role: Lead Designer
TOMTOM — BOOK OF EXCUSES
TomTom commissioned Red to create a humorous book that could be sold in as a media story across their various markets in Europe. To tie in with TomTom's satellite navigation products, a 'little book of excuses' was developed for those that had yet to adopt these essential time saving gadgets. Working with a comedy writer, playful typography was used to tease out and visual the punchline of each gag.