Studio: Red Consultancy
Strategy: Nick Edell
My Role: Digital Designer and Developer
SLIMFAST — eCRM NEWSLETTER
United Kingdom, 2015-2017
SlimFast engaged Red to produce ongoing creative content for its important eCRM channel that features product news, recipes, competitions and influencer events for new and exisiting subscribers. As digital designer, I crafted responsive email templates and coded them in HTML/CSS for distribution. A/B testing was conducted and these insights were used to make tweaks to the creative for more effective results over time.