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Studio: Red Consultancy
Developer: Nitesh Vora
UI: Kirsten McKeown
Strategy: Adrian Edwards, Nick Edell
My Role: Identity Designer

PFIZER — AF180 IDENTITY
United Kingdom, 2015

Following a major turnaround in clinical guidelines for atrial fibrillation related stroke prevention, Pfizer tasked Red with developing branding for a campaign to communicate the implications for health care professionals and patient groups. A deftly simple identity was created to make these confusing changes relatable to the various audiences. A vibrant colour palette worked with illustration led infographics to help make sense of it all.

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