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Studio: Red Consultancy
Strategy: Adrian Edwards, Nick Edell
My Role: Lead Designer and Email Developer

McDONALD'S — SIGNATURE COLLECTION LAUNCH
United Kingdom, 2015

Faced with fierce competition in premium burgers, McDonald’s engaged Red to launch the first permanent addition to its menu in forty years. A below the line campaign engaged the UK’s most influential foodie bloggers for an exclusive first taste event. As lead designer, I created a custom burger box invite, email marketing, event collateral and follow up consumer social content.