Studio: Fuji Xerox
Design Direction: Philip Tutty
Development: Francis Sloan and Martin McNeela
My Role: Variable Data Designer and Creative Artworker
HARLEY-DAVIDSON — MODEL YEAR RUN OUT
Australia + New Zealand, 2014
One of many integrated projects I helped create for Harley-Davidson, which involved executing a campaign identity across numerous touchpoints, such as social, print and in-store. With variable data customisation in mind, I designed flexible layouts to allow these assets to be used by hundreds of independent dealers.