prettycurious1
prettycurious2
prettycurious3
prettycurious4
prettycurious5
prettycurious6

Studio: Red Consultancy
Developers: Nitesh Vora, Amy Law
Strategy: Nick Edell
My Role: Lead Designer

EDF ENERGY — PRETTY CURIOUS
United Kingdom, 2017

EDF Energy set the task of encouraging more young people into STEM and addressing the under-representation of women in the field. As lead digital designer, I crafted the UI of a content hub that featured a VR 360 Video, Avatar Generator and ‘Future Me’ Quiz. Speaking to teenagers in their own language, this included creative Snapchat filters and Instagram posts.

Results so far:

Thousands of students from over 50 schools interacted with the content at special workshops

94% of students told us that the content made STEM more interesting

62% of girls wanted to know more about STEM as a direct result of engaging with the programme

VISIT WEBSITE