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Studio: Red Consultancy
Developer: Nick Brennan
Strategy: Nick Edell
My Role: Digital Designer

CELGENE — LIFE'S AN ITCH
United Kingdom, 2015

Celgene charged Red with developing branding and a website for their ‘Life’s An Itch’ campaign to raise awareness about the impact of psoriasis. In the first phase, users were invited to fill in a questionnaire and submit words to convey their feelings and experience of living with psoriasis. The second phase used this data to build a word cloud, art gallery and discussion tool to aid further conversation with health care professionals and the wider public.

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