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Studio: Red Consultancy
Developer: Nitesh Vora
Strategy: Nick Edell
My Role: Brand Designer

BENEVOLENTAI — DIGITAL BRAND REFRESH
United Kingdom, 2016

Benevolent — a healthcare company that uses AI to speed up the research process — had a website that was super stylish but left their users confused as to what they actually did. Red was enlisted to give the site and the brand an overhaul with user experience top of mind. A new path was forged with particular attention to navigation, quality content and an optimistic colour palette.

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